Slave to Good Marketing - Dior

 

So, it turns out I am a slave to good marketing. I actually started writing this particular post back in May when I first bought my beyoo-tiful Dior Addict lipstick, after seeing the sexy, sexy Kate Moss advert [see above]. I stumbled across this lonely draft, realised I haven’t done any reviews recently and thought this might just be the perfect time to start reviewing again ['the perfect time’, as in I am doing anything and everything to avoid shorthand practice for my upcoming Postgrad Journalism course in September. erk.]

Anyway, the lovely French/Irish [not sure accent-wise, so best to cover all bases] man on the Dior counter at John Lewis helped me find the perfect shade; the exact one Mossy is wearing in the short, obvs- DiorKiss 578. He then proceeded to do my entire face a la Moss – thick black cat-eye flicks of liquid liner at the corner of each eye and a subtle sheen on the cheekbones. I think he must have been bored. Actually he was really lovely; he complimented my hair and gave me a little goody bag of Dior postcards with samples of the Dior Addict range, plus a little Miss Dior Cherie diary with pictures of the equally fragrant Natalie Portman, but I digress...

The point of this entire post is that the texture of the Dior Addict range is drastically different to other lipsticks – for instance, to wear my everyday Dior Rouge [in Hollywood Pink], I usually have to apply lip-balm before the lipstick itself, as it tends to dry my lips out very quickly.  However, the new Dior Addict range comes with a whole new formula, containing less wax and more gel, making it feel lightweight, smooth and moisturising. Or, as the official line puts it, the range ‘contains a completely new sensorial formula providing vibrant colour and shine' which is 'a pleasure to apply'.

And what a pleasure it is! With 44 shades to choose from, the colour spectrum available in the Dior Addict range contains strong, bold colours in every shade you can dream of.  I’ve taken an admittedly rather crappy picture on my webcam of me wearing the lipstick, so you can get an idea of quite how moisturising/glossy it is;

Oh, and if you’re interested in getting Le Moss's look, she is wearing 804 Perfecto Dior Vernis nail varnish with Dior Rock Coat and her cat eyes are courtesy of  Style Liner in 094 Black. And with that, à bientôt mon petit chous!